Advertising
A statistical picture of the cost of digital advertising fraud
24% of web traffic is bots being used for fraud and theft.
Marketing Operations
Here’s how startups and small companies should build their marketing stacks
A guide to building your initial martech stack - the right way.
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Data
3 ways to optimize first-party data collection
First-party data is more important than ever in a digital-first world.
Marketing Analytics
Cord cutting gains steam after 4% drop last year
US cable subscriptions down by 30 million since 2020.
Marketing Operations
澳洲幸运8开奖直播体彩-2022澳洲幸运8开奖直播|查询历史记录|澳洲8投注平台 Here’s how startups and small companies should build their marketing stacks
A guide to building your initial martech stack - the right way.
Customer & Digital Experience
So you think you’re a martech genius?
Take our quick 10-question quiz to find out!
Performance Marketing
8 companies that use social media marketing effectively
Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration.
Customer & Digital Experience
Ceros announces new integrations with sales enablement platforms
The interactive content platform will deliver creative directly to Highspot and Showpad.
Data
2022澳洲幸运8开奖历史记录-澳洲幸运8官方开奖结果体彩网-手机app开奖直播视频 A guide to the strange new world of identity resolution
What are the strengths and weaknesses of different data providers?
Customer & Digital Experience
Accelerate customer journey automation with this CDP roadmap
In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless, omnichannel customer experience.
Performance Marketing
Better reporting can improve email performance
When it comes to improving your email programs, it's all about the numbers.
Digital Transformation
Good morning: Change is constant
And that's why the MarTech Replacement Survey is so important.
Customer & Digital Experience
How connecting customer data drives personalized experiences
Without a full view of customer data, marketers will have a hard time improving brand experiences.
Marketing Management
Aggregation is key to the new Martech Map
For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report.
Data
How to make the most of cohort analysis
Cohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult.
Data
Using analytics to optimize marketing spend and drive sales
CarMax maps out their growing omnichannel marketing analytics strategy.
Marketing Operations
How did you change up your stack? Take the 2022 MarTech Replacement Survey
Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.
Data
Is there any incentive to crack down on programmatic ad fraud?
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
Marketing Operations
3 effective ABM strategies you should consider
The best ABM strategies go beyond targeting the most obvious accounts.
Data
The journey from journalism to SEO marketing expert
"Most of the martech misses the last touch or the first touch in terms of gathering the correct data."
Performance Marketing
A new way to navigate agile marketing
Not all companies can afford a coach, but even small companies can benefit from agile marketing.