Advertising
A statistical picture of the cost of digital advertising fraud
24% of web traffic is bots being used for fraud and theft.
Marketing Operations
A guide to building your initial martech stack - the right way.
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Advertising
24% of web traffic is bots being used for fraud and theft.
Data
First-party data is more important than ever in a digital-first world.
Marketing Analytics
US cable subscriptions down by 30 million since 2020.
Marketing Operations
A guide to building your initial martech stack - the right way.
Customer & Digital Experience
Take our quick 10-question quiz to find out!
Performance Marketing
Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration.
Customer & Digital Experience
The interactive content platform will deliver creative directly to Highspot and Showpad.
Data
What are the strengths and weaknesses of different data providers?
Customer & Digital Experience
In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless, omnichannel customer experience.
Performance Marketing
When it comes to improving your email programs, it's all about the numbers.
Digital Transformation
And that's why the MarTech Replacement Survey is so important.
Customer & Digital Experience
Without a full view of customer data, marketers will have a hard time improving brand experiences.
Marketing Management
For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report.
Data
Cohort analysis is becoming a competitive necessity, especially as tracking and targeting individuals becomes more difficult.
Data
CarMax maps out their growing omnichannel marketing analytics strategy.
Marketing Operations
Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.
Data
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
Marketing Operations
The best ABM strategies go beyond targeting the most obvious accounts.
Data
"Most of the martech misses the last touch or the first touch in terms of gathering the correct data."
Performance Marketing
Not all companies can afford a coach, but even small companies can benefit from agile marketing.