White Papers

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Rethinking RFPs for ESPs

The RFP has been a vendor selection staple for more than 50 years but has lost effectiveness when selecting an ESP because enterprise brands aren’t answering key questions before they build the RFP: What are our main messaging needs, and … read more »

It’s Time to Ditch your ESP

Let’s face it: you’re frustrated with your email service provider. The good news is you’re in really good company. In this whitepaper, you’ll learn: Why enterprise marketers struggle to send personalized campaigns with their current ESP How MessageGears solves the … read more »

The DAM Practitioners Playbook

Adopting or upgrading a DAM? Be sure it’s digital-first. A captivating image or informative video often speaks more clearly than the written word. When managed well and displayed optimally, online visuals can inspire and connect.Because a digital-first mindset is a … read more »

Q2 2022 Propel Media Barometer

The Propel Media Barometer is a quarterly data report to help comms pros with pitching journalists or managing a team.Propel’s PRM email integration features anonymously aggregate data from our users’ media pitches to form deductions about journalist open & response … read more »