Customer & Digital Experience
Media Rating Council now examining Nielsen’s radio rating numbers
MRC pulled accreditation of company's TV ratings last year.
Performance Marketing
Improving website search was key to boosting Paul&Shark’s e-commerce revenue
Algolia's visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates.
Data
Good morning: Data, data everywhere
Plus the ESG50. Fifty tech executives making a difference in environmental, social and governance initiatives.
Performance Marketing
MozCon 2022 is back in Seattle — Save your spot
Immerse yourself in three days of expert sessions and non-stuffy networking at the industry’s favorite SEO & search marketing conference.
Digital Transformation
Why we care about AI in marketing
Learn what AI marketing is and why it's important.
Customer & Digital Experience
Why a Netflix ad-supported tier would be exciting for advertisers
Financial woes for the streaming giant could have a silver lining for advertisers.
Customer & Digital Experience
Improve the customer journey experience with these proven steps
In this webinar, Shutterfly's head of marketing shares the secret behind its CX strategy.
Customer & Digital Experience
Blurring of line between work and home creates a new consumer persona
Marketers are uncertain about the best way to connect with "workday consumers."
Customer & Digital Experience
Converseon applies predictive analytics to conversation data
A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes.
Data
How to ensure the success of your CDP initiative
Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful.
Customer & Digital Experience
Good morning: Customer experience takes the cake
Delivering what the customer is looking for can be a recipe for success.
Customer & Digital Experience
Setting client expectations with a thorough preliminary SEO analysis
Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit.
Customer & Digital Experience
Infosys acquires oddity to boost metaverse and digital experience capabilities
Digital services will expand to clients in Europe and Asia, and add to creative studios in U.S.
Data
How marketers can build a data-driven technology stack
Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help.
Customer Data Platform (CDP)
Getting the right people to support your CDP implementation
ALC Renaissance Consulting’s Amanda Cardona maps out how marketers can assemble teams to help with their new CDP.
Marketing Artificial Intelligence (AI)
How Inkbox steers customers through its huge online catalog of temporary tattoos
Crossing Minds' algorithms leverage user behavior to surface personalized product recommendations.
Customer & Digital Experience
Good morning: Are you delivering the CX your customers want?
Not all personalized experiences actually deliver value to customers.
Marketing Management
What agile marketing teams need from their leaders
By making incremental changes to the way you lead and empower people, you’ll be on the right path towards true agility.
Sponsored Content
Why WebOps wins for web teams
New technology alone can't fix a broken team, process or a damaged relationship.
Marketing Operations
How to implement a buyer-first digital strategy across departments
Aligning ops teams is critical to implementing a buyer-first strategy.